RÉIDÍN REES
I grew up in Cork, Ireland but my heart now belongs to Toronto, Canada, my adopted hometown. The best of each place has helped shape who I have become and how I show up in the world. Holding onto my Irish-ness and sense of being European, while embracing the energy of one of the world’s most diverse cities, has had a huge influence on my personal evolution. I love how living here exposes me to so many cultures, perspectives and ways of expressing individuality, and how that continues to shape my own style story. I have learned that the universal language of style is a fascinating way to tune in to who I am, understand who I am not, be creative, purpose-driven and have the confidence to express my inner self - at every stage of my corporate career, as well as entrepreneurship!
I spent 25 years in marketing leadership, leading cross-functional teams and building globally recognized brands across luxury goods, grocery retail, toys and entertainment. For 10 of those years, I managed the Barbie brand. Working with such an iconic fashion muse fuelled my interest in style and self-expression, and reawakened my childhood obsession with dress-up play. Barbie has inspired generations of designers to imagine what was possible, and I like to think she helped me do the same!
By my mid-40s, I was ready for a different kind of challenge. I wanted to use my creativity, experience and understanding of people in a more personal way. I've always had a deep interest in personal style and its connection to confidence, identity and self-expression, so I made the decision to reinvent my career and become a Style Coach™. This has proven to be a really natural way to combine the skills and experience I'd built in business with something I feel genuinely passionate about. It's work that allows me to help women recognize the value in how they show up, particularly as their careers, identities and ambitions evolve.
Five years in, I've seen how easily women can get caught up in what they should wear. The rules about what suits them, what looks appropriate, what's flattering, what's in fashion. The pressure to get it right can leave very little room for personality, experimentation or simply having fun with clothes.
That's not what I want style to be about.
I want women to feel free to express more of who they are, rather than constantly editing themselves to fit someone else's expectations. To trust their own judgement, embrace the things that make them different and stop waiting until they feel more confident, more ready or more acceptable before they allow themselves to be seen.
To stop shrinking. Stop second-guessing. Stop conforming.
And to take up space, on their own terms.
CREDENTIALS: Internationally Certified Style Coach™ | Member of the IASC (Accredited Association of Style Coaches™) | MSc Marketing | BComm
Press
Confession #20
Keynote Speaking on Style
Personal Style Strategies To Amplify Professional Success
SPEAKER AT:
RÉIDÍN REES
Style can Transform You.
Réidín offers 4 unique Style Talks, each one designed to captivate your audience and inspire them to get more intentional with their personal style to boost self-confidence and access an abundance of self-esteem.
RÉIDÍN’S SIGNATURE STYLE TALKS
Sustainable Style Strategies For The Professional Closet
Team members will learn how to embrace a more conscious closet without compromising on a polished and professional appearance.
Style Your Personal Brand To Align With Your Career Goals
Your team will learn how to use style as a critical part of their personal brand, packaging themselves in a way that signals their career ambitions.
Dressing For Success In A Hybrid Work Environment
Employees will learn how to interpret today’s more relaxed professional dress-codes in a way that indicates they align with organizational culture.
The Power Of Image For Presence & Performance
Employees will learn how a purposefully honed personal style can amplify their presence and enhance their leadership potential.