PERSONAL STYLE meets PERSONAL DEVELOPMENT
RÉIDÍN REES
Your Style. On Purpose.
STYLE STRATEGIST | COACH | KEYNOTE SPEAKER
VIRTUALLY EVERYWHERE
TORONTO, CANADA
I empower mid-life female leaders to own their style with confidence and take up space on their terms—without stressing about what to wear.
Take up space on your terms.
That’s the philosophy behind everything I do.
For too long, women have been taught to dress to minimize themselves: to look slimmer, younger, more appropriate, more acceptable. I believe your style should do the opposite. It should help you express who you are, communicate what matters to you and give you the confidence to take up space as the woman you know yourself to be.
And I didn't arrive at that perspective from the world of fashion alone.
I spent 25 years in marketing leadership, working my way from Brand Manager to Head of Marketing and a seat on the senior leadership team. I know what it’s like to be promoted from within, to find yourself influencing more senior levels, leading teams, making tough calls, getting feedback you don’t want to hear and delivering results over and over. I know the pressure to step up, trust your judgement, find your voice and make an impact, often before you feel entirely ready. As you progress, what’s expected of you changes. And how you show up has to change with it.
I also know what it’s like when the career path you were on takes an unexpected turn. To be packaged out, start over in midlife, tap into a passion and build something of your own. To back yourself, work through the doubts, wear every hat in the business, show up day in and day out, and care deeply about getting it right for the people who put their trust in you.
That experience shapes how I work with women today. I know that the real growth starts in the mirror and who you have to become.
Your closet isn’t where we begin. YOU are.
Identity first.
Style second.
The clothes become the tool.
“Real style is never right or wrong, it’s a matter of being yourself on purpose”
-G.BRUCE BOYER
Styling Services
Ready To Take Up Space On Your Terms?Each package is crafted to meet you where you are & empower you to get where you want to be.
Closet Clarity
If you feel that your closet does not allow you to show up as you would like, then it is likely that your clothing options have not kept pace with changes you have experienced in your professional career, evolving mid-life body or your lifestyle.
Ultimate Style Confidence
If you are ready for a transformational styling experience that enables you to show up in a way that supports your overall goals, then this program is for you! This holistic journey of self-discovery takes the starting point of appearance as a means to enhancing self-esteem and confidence.
Shop & Style
A curated in-store shopping experience, saving you time, without the fitting-room frustration, while knowing you are shopping thoughtfully and making a smart investment. You have multiple new outfit combinations, together with the styling skills that allow you to wear your outfits with greater confidence.
What is Style Coaching?
Style Coaching™ is about the whole YOU, on every level.
Style Coaching™ goes beyond appearance—it’s about transforming how you see yourself, shifting limiting beliefs, and creating momentum for positive change. By combining personal styling with life coaching, it empowers you to use style as a tool for confidence, growth, and alignment. Together, we’ll build a wardrobe that not only reflects your lifestyle but also supports deeper, more meaningful transformation in all areas of your life.
Overcome your obstacles
Overwhelmed by Your Wardrobe
Your closet is full, yet you feel like you have nothing to wear. You’re frustrated with impulse purchases, mismatched pieces, and a lack of cohesion, making daily dressing a source of stress.
Feeling Stuck in a Transition
Whether it’s a career shift, a major life change, or stepping into a new level of leadership, you aren’t sure how to align your external image with your evolving identity and goals.
Lack of Confidence in Your Style
You feel disconnected from your wardrobe, unsure of what truly represents you, and often second-guess your outfit choices. You want to feel put together but don’t know where to start.
Limiting Beliefs & Self-Perception
You’ve internalized outdated narratives about what you should wear or how you should present yourself, making it hard to break free from self-doubt and embrace a style that feels empowering.
Jo, Toronto
“ Best investment in myself ever! ”
Martina, Boston
It felt like spending a few afternoons with a great friend who happens to have an incredible eye for clothing & aesthetics!
Thank you Réidín!
Meet RÉIDÍN
Hi! I’m Réidín (we say it like Ray-deen) - formerly a corporate marketer, now enjoying a second career as a certified Style Coach™.
As a Style Coach™ I am here to help you be seen and respected as the power player that you are. My goal is to empower you to feel confident and secure in your style, so that you can take up space in the best possible way, whether you are uplevelling your corporate career or pivoting to something entirely new.
I understand what’s going on in your mind because I have been where you are now - whether that’s being promoted to senior leadership roles from within, structured out, pivoting career or actively building a business you call your own. The self-doubt, imposter syndrome and fear of judgement - or worse, failure - almost made me settle for doing the same old thing. But deep down, I had a burning desire to do something more purposeful and rewarding that could enhance the lives of others in a more meaningful way (bonus that it also fuels a passion!). So I gave myself permission to explore that….and then it became a question of “If not now, then when?”.
I know only too well that you are never too old, it’s not too late and you can be anything, at any time.