PERSONAL STYLE meets PERSONAL DEVELOPMENT

RÉIDÍN REES

Your Style. On Purpose.

STYLE STRATEGIST | COACH | KEYNOTE SPEAKER

VIRTUALLY EVERYWHERE

TORONTO, CANADA

I empower mid-life female leaders to own their style with confidence and take up space on their terms—without stressing about what to wear.

Style, On Your Terms

That’s the philosophy behind everything I do.

For too long, women have been taught to dress according to rules that minimize them: to look slimmer, younger, more appropriate, more acceptable. I believe your style should do the opposite. It should help you express who you are, communicate what matters to you and give you the confidence to take up space as the woman you know yourself to be. No shrinking. No conforming. No rules.

And I didn't arrive at that perspective from the world of fashion alone. I spent over 20 years in marketing roles, working my way from Brand Manager to Head of Marketing and a seat on the senior leadership team. I know that as you progress in your career, what’s expected of you changes and how you show up has to change with it. Real growth starts in the mirror, and who you have to become.

After 5 years of working with real women on their personal style, one thing has become increasingly clear to me: a great wardrobe is about so much more than having the right clothes. I've seen the shift that happens when you stop focusing solely on what to wear, and start asking what you want your style to communicate. Who you are today? How do you want to show up? And does the way you dress reflect the woman you’ve become?

Your closet isn’t where we begin. YOU are.

Identity first. Style second. Clothes become the tool.

That's the thinking behind my approach to Style Coaching™.

Does the way you dress reflect

the woman you are today?

Your Wardrobe Feels Overwhelming

A wardrobe full of clothes doesn't necessarily make getting dressed easier. You're struggling to see the possibilities, make combinations or identify what's actually working for you.

You’re Dressing For A Previous Version Of Yourself

Whether you’ve stepped into a new level of leadership, made a career shift, or you’ve gone through a major life change, how you dress still reflects who you used to be and your wardrobe hasn’t kept pace with who you are today.

Your Outfits Feel Predictable & Boring

You have plenty of clothes, but find yourself reaching for the same combinations. You feel like your outfits are bland, and you’re unsure of what truly represents you. You want more personality, distinction and intention in the way you dress.

You’re Ready To Challenge Outdated Narratives

Perhaps you've been playing it safe, following rules or dressing according to what you think you should wear. You're ready to question what's yours to keep, and what you're ready to leave behind.

How To Work With Me

Each package is crafted to meet you where you are & empower you to get where you want to be.

Closet Clarity

If you feel that your closet does not allow you to show up as you would like, then it is likely that your clothing options have not kept pace with changes you have experienced in your professional career, evolving mid-life body or your lifestyle.

Ultimate Style Confidence

If you are ready for a transformational styling experience that enables you to show up in a way that supports your overall goals, then this program is for you!  This holistic journey of self-discovery takes the starting point of appearance as a means to enhancing self-esteem and confidence.

Shop & Style

A curated in-store shopping experience, saving you time, without the fitting-room frustration, while knowing you are shopping thoughtfully and making a smart investment. You have multiple new outfit combinations, together with the styling skills that allow you to wear your outfits with greater confidence.

Jo, Toronto

“ Best investment in myself ever! ”

Kate, Toronto

As the owner of my own business, I now feel like the way I present myself reflects the level I operate at. My wardrobe still feels like me, but more polished, more current, and more expressive of who I am professionally and personally!

Thank you Réidín!

Anja, Toronto

“Réidín’s guidance has helped me step into my professional identity with clarity and credibility! ”

  • KJ, Toronto

    No one succeeds at a high level alone & this was my thought when I was looking to upgrade my wardrobe. She taught me to have the confidence to choose key pieces & how to put pull them all together. It was an enjoyable experience and I now look at clothing from a different perspective. I learned the process will take some time & I am having fun with it. I would recommend Reidin to anyone who wants to upgrade their wardrobe regardless of age, occupation or budget.

  • Jo, Toronto

    Best investment in myself ever! After being at home for years in comfy clothes, I was in a bit of a slump and wanted to feel more polished with my style while still doing it with ease.  Having just turned 60 and adjusting to menopause has altered my shape, I needed to figure out how to dress in a way that served me. I quickly learned that it’s not ONLY about the clothes, Reidin teaches you that and so much more!  It’s a journey of self-discovery in a way that I’ve never experienced!

  • Martina, Boston

    Reidin was kind, compassionate & easy to talk to, it felt like spending a few afternoons with a great friend who happens to have an incredible eye for clothing & aesthetics!

    What a wonderful gift a woman can give to herself!

    Thank you Reidin!

  • Anita, Atlanta

    I am a business owner and the wife of a senior executive and I do not enjoy shopping!  I would panic if I had to attend an event or do a presentation, because though I wanted to look great – I simply didn’t know how. Now I feel a new confidence when I show up at work and play! 

  • Aideen, Toronto

    As a woman who does not like to shop at all… I found the coaching element to be as empowering as the styling.  Reidin was so engaging and informative that I trusted her every step of the way.

  • Stephanie, Toronto

    My favourite parts of the Style Coaching journey were the body analysis, getting to know my best colours and the closet purge!  It felt like a weight lifted off me to get rid of what didn’t serve me anymore, both physically and mentally.  This opened the door to a new perspective on style.

  • Colleen, Toronto

    I had never had the confidence to be my true, funky self in what I was wearing.  I was amazed at the outfit inspiration she shared from Pinterest – she was so thorough and extensive.  She has opened up a world of possibilities to me.

  • Lisa, Toronto

    Reidin brought my clothes to life and added flair. I love that each outfit was me and fit my personality! She was able to extend the versatility of what I already own and sprinkle it with some new ideas! The idea of purposeful shopping is super important to me. I am prepared for any occasion and can go out feeling confident and beautiful.

  • Sarah, Toronto

    Working with Reidin for my colour consultation was amazing! As a photographer I had understanding of colour and light, but was clueless about how to apply them to myself and my wardrobe. Reidin’s organized presentation made everything so clear and understandable!

  • Amy, Toronto

    Like many of us, I had really lost my confidence around clothes during the pandemic. Both my body and lifestyle had changed and my closet was a mish-mash of clothes that either didn’t fit or simply didn’t feel like me anymore. It was also emotional – I had to embrace myself where I and my body are today and it wasn’t easy. Reidin was so empathetic and non-judgemental. She totally got what I wanted, even when I wasn’t sure what ‘it’ was.

  • Erin, Toronto

    When I began working with Reidin I was due for a wardrobe refresh and also wanted some help for those days / occasions where I needed to take things up a notch.  Reidin helped me define my personal style and streamline my wardrobe.  The shopboards she put together resonated with me and also challenged me to try pieces I wouldn’t necessarily have picked for myself.  The entire process was unexpectedly cathartic and boosted my confidence, while also helping me let go of some preconceived notions about myself.  If you are on the fence about style coaching, I would say “do it”, you will gain more than you expect.

  • Jenn, Toronto

    I came to Reidin after too many days and evenings of not being able to pull together a cohesive look that made me feel good.  We started with the Style Personality which was a wonderful process of examining and understanding how I want to portray myself to the world. I learned so much and felt that I had been shown the tools to create looks that suit me. I turned to Reidin again to help me plan some looks for a vacation and I was thrilled with the process.  I was provided with shop boards that I found to be so useful. The outfit, accessories and even the undergarments were linked which meant I could purchase them with the click of a button – it was all so easy!  I have really enjoyed working with Reidin, I feel equipped to make good choices about purchases and I have renewed confidence in myself.  Thank you Reidin!

  • Cecilia, Toronto

    Having to go back to working in an office and with a milestone birthday in the not to distant future, I decided it was time to get my style act together.  For years, I felt I had a closet full of clothes and yet nothing to wear.  I also lacked the confidence (and quite frankly the knowledge) of how to pull together a more complete and flattering outfit. It felt so good at the end of the session knowing that everything I had left fit and looked good!  I am so glad I made the decision to work with Reidin and do this for myself.  It was such a rewarding and fun experience!

  • Jenn, Chicago

    I learned so much from working with Reidin.  I now understand my style and why it’s ‘me’ and what looks good for my body.  I shop with intention for things that work in my closet.  I reduce what I buy, but buy better things (sometimes on sale!) and I have stopped buying stuff I hoped I would like.  My closet is growing again after a deep purge, but in all the right ways!  Reidin has truly given me skills that I will always use!

  • Ena, Toronto

    After all our sessions, I am experimenting with combining and styling clothes and I am enjoying being ‘me’ again.  Reidin is open to all differences on all questions of style, always emphasizing her suggestions are guidelines for creating something suited to her clients’ lifestyles. I would highly recommend her services for anyone who wishes to regain a look and approach which has perhaps become outdated.  Continued success to you Reidin!

  • Joanna, Toronto

    Working with Reidin is something that I would (and have!) recommend to others.  She saved me time and money by not having to go 5 times to 10 stores just to get a few items on my own that don’t work together as a cohesive wardrobe.  She helped me understand how to transition to a new season of life – back out in the professional world as an executive, not just working at home, and how to dress for my age and stage.  She helped me realize it was time to dress like the leader the younger employees look up to and aspire to be, not just like one of them anymore.

  • Lisa, Toronto

     I would highly recommend working with Reidin.  I reached out to her as I needed a mid-life style update for a new career.  She shared amazing tips, helped me edit my closet and recommended flattering new outfits and separates in an affordable price range.  It was very reassuring and confidence-boosting to understand which looks work best for me and I’m delighted to be wearing more stylish outfits for work and play!

  • Tamara, Toronto

    My wardrobe had not kept up with the post-pandemic and “maturing” body changes, and I was at a crossroads: knowing that a lot of what I had no longer felt like me or made me feel good, but not knowing what I should be aiming for in order to feel more confident in my clothes.  The focus of the session means that you have to take a serious look in the mirror, but I didn’t feel any discomfort with Reidin.  I found her approach sensitive and positive and oriented on feeling confident in the now.  I got a ton of information and tips, including how to implement changes in a way that doesn’t feel overwhelming.  I have already put a number of things into action and I am feeling savvier about my choices.

  • Dominique, Montreal

    I needed help!  was a little apprehensive at first as I thought that living in two different cities might not offer the full experience.  However, every time we had a virtual session, I was more and more impressed with the level of detail and thorough planning that Reidin had prepared for each session.  I learned something in each session and was able to implement the tools right away.  Reidin’s approach is very organized, extremely personal and focused on my needs and lifestyle.  I learned so much about myself along the way and dressing in the morning has never been easier.  Shopping for new pieces is also a better experience as I know what will look good and make me happy, instead of being influenced by price point.  Reidin makes looking and feeling good an everyday experience!

  • Ciara, Toronto

    Working with Reidin was a fantastic experience.  As a busy executive with young kids, my capacity for thinking about my style and fashion had deteriorated as much as my closet had.  I was in a rut style-wise, I only used a quarter of my closet, yet I kept buying more and more pieces not knowing how to incorporate them.  Reidin gave me the coaching I really needed – she identified my style, helped me recognize my shopping habits and helped me declutter my closet.  Now I have a useable and wearable wardrobe – of things I already owned!

  • Janice, Toronto

    The Style Coaching investment goes way beyond Reidin’s time.  A Closet Edit Anlaysis summarizes the outcome, identifies missing pieces and guides future purchases.  Your shopping will become more purposeful.  Reidin is knowledgable and well-connected, she is generous and quick to offer great ideas. She also assisted me with a dress purchase for a special family occasion.  She suggested different approaches and tips around the event and quickly sourced what turned out to be the perfect dress in a specialty store I had never even heard of.  

    It is very worth while going through a Style Coaching journey with Reidin.

  • Olivia, Tottenham

    From the beginning, Reidin was informative, clear in the delivery of her information, and absolutely professional.  She understood my style effortlessly.  Yet it was her creativity, enthusiasm for style, her down-to-earth nature and ability to relate that made me feel comfortable in working with her.  I wasn’t embarrassed to share my thoughts and my emotions throughout the whole process – and there were LOTS of thoughts and emotions associated with where I was. She seamlessly intertwined her knowledge and her passion to help me revive the joy in dressing up and showing up.  Thank you Reidin – it was an absolute pleasure journeying this with you

Ready for style on your terms?

Let’s chat about what option is best for you.